Client Building and Retention Manual
Whether you are starting your career in the salon industry or restructuring your
existing career this manual provides salon professionals with the tools, templates
and exercises they require to build, retain and sustain a salon client base.

• Exercises to determine who the ideal client is
• Marketing strategies to attract the ideal new client
• Templates of marketing tools
• Our signature "Standard of Service" (the characteristics  of peak performers) 

$19.97

The Standard of Service Manual
Create a lasting impression with this 12 step system that incorporates the 
actions, attitudes, behaviors and language of salon industry leaders. 
You will learn how to give a proper consultation, recommend products
with ease and ensure client care beyond the salon visit. Guaranteed to
secure client returns and retention.

• Perform "wow" consultations that position you as the professional
• The system to lead clients into educated buying decisions rather than "retailing"
• Scripts to create effective positive communication
• Action steps to generate referrals
• Marketing tools to fill up your appointment book

$19.97

The Salon Professionals Guide
This is the complete career package for the graduate starting in the
industry or the stylist, esthetician or salon service provider wanting
to take their business to the next level. The exercises in this manual
will help you decide with whom you want to be in business, the ideal client.
You will learn how to position yourself with the attitude, behavior and
image of a professional while incorporating superior service standards
designed to create long term client relationships.

• Exercises to create your vision
• Exercises to set realistic goals with intent and purpose
• Exercises to determine who is your ideal client
• Step by step guide to implement superior service standards
• Marketing strategies to attract your ideal client
• Tools to measure your success
• Tools to retain your ideal client and increase referrals

$49.97